PRIVACY POLICY

Effective Date: September 28, 2026

DuBois Law P.C. ("DuBois Law," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide to us through our website, communications, advertising platforms, and legal services.

This Privacy Policy describes the types of information we may collect, how we may use and share that information, and certain choices you may have concerning your information.

Information We Collect

Depending on how you interact with DuBois Law, we may collect information including:

• Your name;

• Mailing or physical address;

• Email address;

• Telephone and mobile telephone numbers;

• Information submitted through our website or online contact forms;

• Information provided in connection with a legal inquiry, consultation, appointment, or representation;

• Information concerning communications and interactions with our firm;

• Information necessary to provide legal services;

• Website usage and device information; and

• Information collected through cookies, analytics technologies, advertising technologies, and similar tools.

We may also receive information from individuals who contact us through third-party advertising platforms, including Google Ads and Google Local Services Ads.

How We Use Information

We may use information we collect to:

• Respond to inquiries and requests;

• Communicate with clients, prospective clients, and other individuals regarding legal matters;

• Provide and administer legal services;

• Schedule consultations, appointments, and other events;

• Send case-related notifications, reminders, updates, and other service communications;

• Send SMS/text messages when you have affirmatively opted in to receive them;

• Process billing and payments;

• Maintain, operate, secure, and improve our website;

• Understand how visitors use our website;

• Measure the effectiveness of our advertising and marketing;

• Evaluate and improve our advertising campaigns;

• Respond to leads and inquiries generated through Google Ads and Google Local Services Ads;

• Comply with applicable legal and professional obligations; and

• Carry out other purposes disclosed when information is collected or otherwise permitted by law.

Google Analytics

DuBois Law may use Google Analytics, a web analytics service provided by Google LLC, to help us understand how visitors use our website and to measure website traffic and interactions.

Google Analytics may collect information such as browser and device information, approximate geographic information, website interaction information, session information, and identifiers stored in cookies or similar technologies. Google Analytics may use first-party cookies and similar technologies to distinguish users and sessions and to provide website measurement and reporting.

We use information obtained through Google Analytics for purposes such as:

• Understanding website traffic and visitor behavior;

• Measuring website performance;

• Improving website content and functionality;

• Understanding which pages and services are of interest to visitors;

• Measuring the effectiveness of marketing campaigns; and

• Generating aggregate statistical information about website usage.

Where applicable, Google Analytics may be connected with Google advertising products, including Google Ads. When these services are linked, information collected through Analytics may be used in connection with advertising and measurement features in accordance with the applicable Google settings and controls.

Google states that its Analytics service uses IP addresses and related information for certain purposes, including security, spam detection, and approximate geographic reporting. Google's current documentation also states that raw IP addresses are not stored by Google Analytics in the ordinary Analytics processing described for the service.

Google Analytics is not intended to receive information that directly identifies an individual, and DuBois Law does not intentionally configure Google Analytics to send confidential legal information or other information that we are prohibited from disclosing under applicable law or professional obligations.

You can learn more about how Google handles information through Google's Privacy Policy and Google Analytics documentation.

Google Ads

DuBois Law may use Google Ads, Google's online advertising platform, to advertise our legal services and reach individuals who may be interested in contacting our firm.

Google Ads may use cookies, advertising identifiers, conversion-tracking technologies, and similar technologies to measure advertising performance, understand interactions with advertisements, and, depending on applicable settings and consent, personalize advertising.

These technologies may allow us to determine, for example, whether someone who interacted with one of our advertisements subsequently visited our website or contacted our firm.

Information associated with Google advertising technologies may include information about your browser or device, interactions with advertisements, approximate geographic information, and other information used to measure advertising performance.

Google's advertising technologies may use cookies and similar technologies for purposes including serving, measuring, and personalizing advertisements, subject to the user's applicable Google settings and choices.

We do not intentionally use Google Ads to collect or disclose confidential attorney-client communications or confidential information relating to a legal matter.

DuBois Law does not sell personal information obtained through our website or advertising activities.

Google Local Services Ads

DuBois Law may participate in Google Local Services Ads, which is a Google advertising service that helps individuals find and contact local businesses and professionals.

When you interact with a DuBois Law Local Services Ad, Google may provide our firm with information concerning the resulting lead or inquiry. Depending on how you contact us, this may include information associated with a phone call, message, email, booking request, or other inquiry.

Google may use forwarding telephone numbers in connection with Local Services Ads. When a potential client calls through a Google forwarding number, the call may be forwarded to our firm's telephone number. Google states that, in the United States, inbound calls from customers through a Google forwarding number are recorded by Google for purposes including quality improvement, policy enforcement, and research, with callers receiving a recorded notification before the call.

Google may also provide Local Services Ads leads through its lead management system. This may include information necessary for the firm to contact and respond to individuals who have requested information or services.

DuBois Law uses information received through Google Local Services Ads to respond to inquiries, communicate with prospective clients, evaluate advertising performance, and provide legal services when an attorney-client relationship is established.

Information received through Google Local Services Ads is treated in accordance with applicable privacy, confidentiality, and professional obligations.

Cookies and Similar Technologies

Our website may use cookies, pixels, tags, scripts, web beacons, and similar technologies.

These technologies may be used for purposes including:

• Website functionality;

• Security;

• Analytics;

• Measuring website traffic;

• Advertising measurement;

• Conversion tracking;

• Understanding how visitors interact with our website; and

• Improving our website and services.

Google and other service providers may use cookies and similar technologies in connection with analytics and advertising services.

You may be able to control or disable certain cookies through your browser settings and, where applicable, through available cookie or consent-management tools. Disabling certain cookies may affect the functionality of portions of our website.

Use of Cookies

This website uses "cookies" to help personalise your experience. For more information, please see our Cookie Notice.

Advertising and Analytics Choices

Depending on your location, device, browser, and applicable law, you may have choices concerning cookies, analytics, and personalized advertising.

Google provides tools through which users can manage certain advertising and personalization settings. Google's policies and settings may change from time to time.

For more information about Google's privacy practices, please review Google's Privacy Policy.

SMS/Text Messaging Privacy

If you provide your mobile telephone number and separately provide affirmative consent to receive SMS/text messages from DuBois Law P.C., we may use your mobile telephone number to send text messages concerning your legal matter, appointments, consultations, case-related communications, billing-related communications, or other service-related communications for which you have provided consent.

DuBois Law P.C. does not sell, rent, or share mobile telephone numbers or SMS/text messaging opt-in information with third parties or affiliates for their own marketing or promotional purposes. Mobile telephone numbers and SMS/text messaging consent will not be transferred to or used by third parties or affiliates for marketing or promotional purposes.

Message frequency varies based on your legal matter and your communications with our firm. Message and data rates may apply.

You may opt out of SMS/text messages at any time by replying STOP to a message from DuBois Law P.C. You may request assistance by replying HELP. Opting out of text messages does not affect your legal representation or prevent you from communicating with our firm by other available methods.

Information Sharing

DuBois Law P.C. may disclose information when reasonably necessary to:

• Provide legal services;

• Respond to inquiries;

• Operate and maintain our website and business systems;

• Process payments;

• Schedule appointments;

• Communicate with clients and prospective clients;

• Work with service providers who assist us in operating our business;

• Measure and improve our website and advertising;

• Comply with applicable laws, regulations, court orders, or professional obligations;

• Protect our rights, property, systems, or users; or

• Otherwise comply with applicable law.

We may use third-party service providers for website hosting, analytics, advertising, communications, scheduling, payment processing, information technology, and related business functions.

We do not sell personal information.

Any disclosure or sharing of information for legitimate business or operational purposes does not authorize the recipient to use your mobile telephone number or SMS/text messaging opt-in information for its own marketing or promotional purposes.

Confidentiality and Legal Matters

Information submitted through our website or advertising platforms does not necessarily establish an attorney-client relationship.

Do not submit confidential or time-sensitive information through a website form, advertisement, email, text message, or other electronic communication unless and until an attorney-client relationship has been established and DuBois Law has confirmed that the appropriate communication method should be used.

Information concerning an existing or prospective legal matter may be subject to applicable legal, ethical, and professional confidentiality obligations.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure.

No method of transmitting or storing information can be guaranteed to be completely secure.

Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, to provide legal services, maintain appropriate business and legal records, comply with applicable legal and professional obligations, resolve disputes, enforce agreements, and satisfy other legitimate business or legal requirements.

Your Choices

You may contact DuBois Law P.C. regarding your personal information or to update certain information, subject to applicable legal and professional obligations.

For SMS/text messages, you may opt out at any time by replying STOP. For assistance with SMS/text messaging, reply HELP or contact us using the information below.

You may also have choices concerning cookies, analytics, and advertising technologies through your browser, device settings, or applicable third-party privacy controls.

Children's Privacy

Our website and services are not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13 through our website.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or services.

Any updated version will be posted on this page with a revised effective date.

Contact Us

Questions regarding this Privacy Policy may be directed to:

DuBois Law P.C.
390 Elmwood Ave
Buffalo, NY 14222
Phone: (888) 684-8589
Email: [email protected]
Website: https://www.danduboislaw.com/